“Films with casts that are 21 to 30 percent minority fared better than movies with any other racial-ethnic mix, earning a median box office take of $160 million, according to Hunt’s last UCLA study. Those films also saw the greatest return on investment. With major network TV, ‘median household ratings peaked’ for shows with casts that were 41 to 50 percent minority, the report found.”
Source: Dennis Romero. “How Hollywood Keeps Minorities Out.” LA Weekly. February 25, 2015. http://www.laweekly.com/news/how-hollywood-keeps-minorities-out-5402815.
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